details / identity system & tradeshow presence
Allen Extruders is a thermoplastic sheet provider based out of Holland, MI. In an industry full of straight-forward product offers, we transformed Allen's brand to focus on service and partnership. By highlighting their unique approach to the thermoplastic process, they became a more approachable and friendly company. We began by lightly branding their services for their annual thermoforming trade show in Grand Rapids, MI, while also showing them where their brand could progress in the future. Created in collaboration at Peopledesign.
Trade show materials
For Allen Extruder's trade show, we produced new business cards, a formal invitation to their hosted happy hour, a services brochure, custom shirts, water bottles, event emails, event banners and their trade show booth.
A new website was designed to help simplify the web experience and get their customer where they need to go quickly. This redesign also included an art-directed factory photo shoot to include images of their services and facilities within their web presence.
suggested branding direction
Concepts for a new brand direction, including logo, iconography, printed materials & website.