eSpring global brand standards

details / brand standard book, photography set, logos & assets

eSpring is a global leading water treatment system offered exclusively through Amway distributors. Peopledesign was hired to update the eSpring brand to match the innovative product. It was important that the assets and framework would be adaptable across several languages across the world. The new eSpring brand focuses on the fundamentals of water and how the availability of clean water is a threshold of basic dignity for individuals and families around the world. These strategic concepts were translated to visual approaches for the new brand assets. The project included art direction of a photo shoot, as well as the creation of all new assets from logo to color palette, advertising platform, digital direction, and a physical brand standards book. The new brand tone suggests unique sophistication and competency. 

Logo & Ribbon Headline examples

Logo & Ribbon Headline examples

PHOTOGRAPHY

eSp_Pho_Euro_Lifestyle_010 copy.png
eSp_Pho_Lifestyle_007 copy.png
eSp_Pho_Lifestyle_017 copy.png
eSp_Pho_Euro_StillLife_013 copy.png
eSp_Pho_StillLife_004 copy.png
eSp_Pho_Euro_Lifestyle_016 copy.png
eSp_Pho_Model_004 copy.png
eSp_Pho_Euro_StillLife_022 copy.png
eSp_Pho_StillLife_015 copy.png
eSp_Pho_Euro_StillLife_010 copy.png

ADVERTISING

The advertising system allows for ads that range from an inspirational message to one of assurance. This way, every audience can be satisfied.

web5.jpg
web6.jpg

DIGITAL

web2.jpg

PREMIUM ITEMS

BRAND STANDARDS

BrandStandards_ec2.jpg
BrandStandards_ec10.jpg
BrandStandards_ec3.jpg
BrandStandards_ec6.jpg
BrandStandards_ec8.jpg