eSpring global brand standards
details / brand standard book, photography set, logos & assets
eSpring is a global leading water treatment system offered exclusively through Amway distributors. Peopledesign was hired to update the eSpring brand to match the innovative product. It was important that the assets and framework would be adaptable across several languages across the world. The new eSpring brand focuses on the fundamentals of water and how the availability of clean water is a threshold of basic dignity for individuals and families around the world. These strategic concepts were translated to visual approaches for the new brand assets. The project included art direction of a photo shoot, as well as the creation of all new assets from logo to color palette, advertising platform, digital direction, and a physical brand standards book. The new brand tone suggests unique sophistication and competency.
The advertising system allows for ads that range from an inspirational message to one of assurance. This way, every audience can be satisfied.