BULK

details / 7.5" x 7.5" x 7.5" each

The inspiration for BULK was the interior of a shopping cart, but more particularly in a grocery store. Through direct observation of my own grocery shopping trip as well as others,' I collected information based on the habits of people in a grocery store and the relationship to their shopping cart. After observing other peoples' shopping carts and their contents, I began to notice a trend of people purchasing several packages of each item on their list. I decided to construct typography that took on the form of a container. The word 'Bulk' was chosen to emphasize the main thing that was going into shopping carts. They all were designed to carry a bulk item and to be sealed completely, which pushes the idea that these foods will be preserved for as long as possible. Every letter is a separate form, allowing them to be stacked in multiple ways.