the hon company

details / 1 full product catalog & 2 showcase catalogs

The HON Company is a mid-market leader of contract furniture based out of Muscatine, IA. Peopledesign helped HON to rebuild their brand in a way that people in the industry could better understood their message. Through a system of tools and benchmarks, the HON company’s identity grew to be familiar, friendly, and have a strong voice. Their brand has stretched across many forms of media, but the redesign of their Full-Line catalog and Showcase catalogs have helped both dealers and consumers understand more thoroughly what they’re looking for in their office furniture. Both catalogs highlight the release of new product lines, promote product specials and give a good glimpse into what the coming year will bring for the future office. Created in collaboration at Peopledesign.